spends and trends pic

Hosted by SMI and Mumbrella, we invite you to attend this Advertising Spends and Trends breakfast session and gain insight into the changing patterns of spending in the media market over the previous six months, together with the future outlook.


Sydney, April 21, 2015, Establishment Hotel, 252 George Street

Melbourne, April 24, 2015, The Langham Melbourne, 1 Southgate Avenue, Southbank


Mumbrella will once again to hold a breakfast dedicated to helping marketers, agencies and media executives understand the current trends in advertising spending along with the wider economic outlook for the rest of the financial year.

The Spends And Trends event is a joint venture with the industry’s leading barometer of advertising spending Standard Media Index.

SMI’s analytics expert will present an overview of the key advertising spend trends in Australia taking in the latest data. The presentation will include an examination of the key advertising categories driving those changes. There will also be pointers from SMI’s global data on trends that could impact on the Australian market.

The panel will also feature a senior economist who will share forecasts on the macroeconomic outlook for the Australian economy.

After the SMI and economist presentations, Mumbrella’s editor Alex Hayes will moderate a panel discussion on the outlook and implications for the communications world.

Event timings:
Registration, tea & coffee: 7.00am
Breakfast served and presentations: 7.30am
Event closes: 9.00am

SMI panel - Sydney


Tristan Masters, global director of analytics for Standard Media Index will be joined by Dan Sinfield, managing director, Carat Australia; Ed Smith, executive director of sales and marketing, Foxtel; and economist Felicity Emmett, senior economist, ANZ.


SMI panel - Melbs 2105


Tristan Masters, global director of analytics for Standard Media Index will be joined by Mark Coad, CEO, PHD Australia; Mark McCraith, director of marketing, Fiat/Chrysler; and Riki Polygenis, ‎co-head of Australian Economics, ANZ.

Spends and trends




Mumbrella House
Liz Baldwin
Email: liz@focalattractions.com.au Phone: 02 8296 0220